4B Marketing (Pvt) Ltd. is a newly established company. 4B Marketing activities found its momentum with the acquisition of FALETTI’s Hotel Edgerton road Lahore from the privatization commission government of Pakistan by paying an amount of Rs.1211.1M (One billion two hundred eleven million and one hundred thousand) located in the centre of the financial district of Lahore.

The project is currently in the development mode. Subsequent to the site survey, international Architects of North American origin have been entrusted with the responsibility of developing a mixed use urban property.

THE PROJECT

Nestled in the heart of Lahore, are the approximately 8.5 acres of land which make up the old FALETTI’s hotel.

This project with its urban dynamics, economics and social potential holds the key to a major rejuvenation of Lahore’s City Center.

With neighbors such as the Punjab Assembly, Charring Cross, Wapda House, Masonic Lodge, Al-Hamra Culture Centre the site exudes of history and character.

The urban quality of this land is further enhanced by its major approaches leading from Lahore’s Upper Mall or Charring Cross, guaranteeing it a high street quality unique to Victorian urban gestures.

This island property is flanked by Edgerton road to its South, Cooper road to its North east and the Assembly Park to its North West

With our design, we hope to put together a landmark development, which in its design and quality rivals the best Dubai, Kualalumpur or Singapore have to offer in retail, Office, Residential or Hotel Development.

HOTEL

This six star facility is being designed as the property’s flagship and as an icon to Lahore’s arrival into the 21st century.

The hotel will have approx. 580 Luxurious suites, sky lobbies, Ball rooms, Restaurants, Meeting rooms, Business Centre, Health Clubs and boutique retail areas.

OFFICE

The office Tower will give Lahore’s select Business Houses and Multinationals a unique address, where they can have state of the art technology combined with responsible environment practices.

This building will have its own drop-off plaza, car parking, reception and lobby areas,; five unique Atria, will give offices an opportunity to have individualize public spaces, security and reception arrangements, while giving the developer a modular Tenant space program which is flexible to tenant needs.

The Atria alongwith a double layered southern wall will help in developing energy efficient design.

RESIDENTIAL

As part of the hotel Complex, will be one, two and three bedroom service apartments, and four bedroom rental apartments which will also be accessed from the Hotel plaza.

Each apartment tower has its own lobby, encased in glass and sitting within a reflecting pool of water.

All apartments have individual elevator lobby access, living and bedroom areas are split on two levels, rooms have view of the assembly park, each apartment is provided with outdoor courts and servant quarters.

RETAIL

The true heart and energy center of the development will be this component; spread over six levels will be a hyper market with direct access to parking, Anchor stores, shops, niche bazaars (gold, electronics etc.) Amusement park, food courts, Cineplex, Atriums, Arcades, Warehouses and Service Areas.